CRM and eCommerce Executive

Posted 06 September 2022
Salary £26000 - £32000 per annum
LocationBirmingham
Job type Permanent
DisciplineMarketing
ReferenceSS-69
Contact NameSophie Shakeshaft

Job description

I am on the hunt for a fabulous CRM and Ecommerce executive to join a very well-known health and lifestyle brand, with offices based just outside of Birmingham city center.

Known for its top-tier marketing and delicious products, this brand is growing rapidly, and they need a new CRM and Ecommerce executive to jump on board and join the madness!

The new CRM and Ecommerce Executive will be responsible for building and optimising retention campaigns via Email and SMS marketing platforms. Specifically, this company uses Klaviyo but experience with other CRM systems will be considered. Your main focus will be driving customer lifetime value rate, as well as managing loyalty programs and tiers. Reporting to the Ecommerce Manager, you will slot into the Ecommerce team, working overall to increase eCommerce sales through email marketing campaigns.

Location: Birmingham (hybrid and flexi working)
Salary: Up to £32,000 per annum

  • At least two years of experience in a similar role
  • Experience working with a CRM system, preferably Klaviyo or similar
  • Previous experience working within an eCommerce team
  • The ability to manage the entire, end-to-end, campaign process for the CRM campaigns
  • Evidenced understanding of building automated email journeys that are centered around acquisition, engagement, and retention
  • A confident communicator, happy to work with other relevant teams within the business to create engaging campaigns, including the design team and the wider eComm team
  • Confident in your analytical skills, with the ability to report on campaigns and report back on performance
  • Previous use of Google Analytics, Microsoft Office, and Microsoft Excel is required
  • Capable of identifying ways of increasing email and SMS sign-ups
  • The ability to understand the company’s current process and add value to the model
  • Happy to support other eCommerce projects from day to day
  • A passion for the health and lifestyle business is desirable but not required
  • A driven candidate determined to succeed 


If you have got this far, and think this may sound like you, then keep reading…

Overall, this brand is looking for an energetic, proactive CRM whizz with a love for eCommerce, it’s as simple as that! And what do you get in return I hear you ask??

Benefits include hybrid working, a staff shop with highly discounted products, flexible working, free products in the office, pension allowances, subsidised gym, active career progression, and much more.

If this sounds like you, then email me: sophie@digitalwaffle.co or apply using the link

Keywords: CRM, Marketing, Relationship Management, Clients, Digital, Digital Marketing, eCommerce, Health, Fitness, Klaviyo, Google Analytics, SMS