3 weeks ago

Digital Marketing Executive

Birmingham Competitive Permanent

Digital Marketing Executive

Birmingham

£25,000 - £32,000

A B2C business that is on a fast track growth plan with ambitious but realistic goals for 2021/2022 is now looking for an Email Whiz to develop, lead and engage through email communications and CRM analysis to target their audiences throughout their journey.

Key Skills & Job Requirements

  • Experience and proven results in creating engaging email marketing campaigns
  • Manage day-to-day email campaigns
  • Analysis of previous campaigns and customer insights
  • Understanding of customer journeys and retention, acquisition and engagement
  • Email testing, A/B testing, and ensuring data is on point for the very best results
  • Work on the trigger campaigns across the database
  • Segment and analyse the CRM database to create targeted campaigns, structured around the customer life cycle
  • Creating email campaigns to promote products, driving website traffic and sales
  • Work closely with the design team, ensuring emails are on brand and with the best content
  • Shopify understanding would be beneficial alongside strong CRM knowledge
  • Looking for someone who has B2C experience with driving sales through email campaigns, even if you haven’t been in a pure email role previously but have proven email case studies to showcase experience.

Please apply for this role, we will endeavour to contact all relevant applications.


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