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Digital Marketing Specialist
Job description
Overview:
My client in the Manufacturing industry is looking for a Digital Marketing Specialist to drive brand growth through strategic marketing initiatives, with a focus on SEO and PPC campaigns.
Responsibilities:
Location - Halifax
Qualifications:
My client in the Manufacturing industry is looking for a Digital Marketing Specialist to drive brand growth through strategic marketing initiatives, with a focus on SEO and PPC campaigns.
Responsibilities:
- Strategy:
- Develop and execute comprehensive marketing strategies aligned with business goals.
- Identify target audiences and create tailored campaigns.
- SEO:
- Conduct keyword research for organic traffic growth.
- Optimize website content and meta tags.
- Monitor and analyse SEO performance.
- PPC:
- Plan, execute, and optimize PPC campaigns.
- Conduct keyword research and adjust bids for maximum ROI.
- Content and Social:
- Oversee content creation for SEO and brand messaging.
- Develop and implement social media strategies.
- Analytics and Reporting:
- Use analytics tools to track and report on campaign performance.
- Provide regular reports to leadership.
Location - Halifax
Qualifications:
- Proven experience in marketing with a focus on SEO and PPC.
- Familiarity with Google Analytics, Google Ads, and SEO platforms.
- Strong analytical and communication skills.
