Digital Marketing Specialist

Posted 17 November 2023
Salary £30000 - £40000 per annum
LocationWest Yorkshire
Job type Permanent
Discipline Marketing
Contact NameMaddie Richardson

Job description

My client in the Manufacturing industry is looking for a Digital Marketing Specialist to drive brand growth through strategic marketing initiatives, with a focus on SEO and PPC campaigns.
  • Strategy:
    • Develop and execute comprehensive marketing strategies aligned with business goals.
    • Identify target audiences and create tailored campaigns.
  • SEO:
    • Conduct keyword research for organic traffic growth.
    • Optimize website content and meta tags.
    • Monitor and analyse SEO performance.
  • PPC:
    • Plan, execute, and optimize PPC campaigns.
    • Conduct keyword research and adjust bids for maximum ROI.
  • Content and Social:
    • Oversee content creation for SEO and brand messaging.
    • Develop and implement social media strategies.
  • Analytics and Reporting:
    • Use analytics tools to track and report on campaign performance.
    • Provide regular reports to leadership.
Salary - up to £40K
Location - Halifax 

  • Proven experience in marketing with a focus on SEO and PPC.
  • Familiarity with Google Analytics, Google Ads, and SEO platforms.
  • Strong analytical and communication skills.