3 weeks ago

Email Marketing Manager

Redditch 30K - 32K Permanent

Email Marketing Manager

Redditch

Up to £32,000

A B2C business who are on a fast track growth plan, with ambitious but realistic goals for 2021/2022, are looking for an Email Whiz to develop business and drive sales through engagement of their email communications via regular CRM analysis to target audiences throughout their journey.

  • Experience and proven results in creating engaging email marketing campaigns
  • Manage day-to-day email campaigns
  • Analysis of previous campaigns and customer insights
  • Understanding of customer journeys and retention, acquisition and engagement
  • Email testing, A/B testing and ensuring data is on point for the very best results
  • Work on the trigger campaigns across the database
  • Segment and analyse the CRM database to create targeted campaigns, structured around the customer life cycle
  • Creating email campaigns to promote products, driving website traffic and sales
  • Work closely with the design team, ensuring emails are on brand and with the best content
  • Shopify understanding would be beneficial alongside strong CRM knowledge

We're looking for someone who has B2C experience with driving sales through email campaigns, even if you haven’t been in a pure email role previously but have proven email case studies to showcase your suitable experience.

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