Head of Marketing Analytics and Data

Posted 23 August 2023
Salary £55000 - £60000 per annum
Job type Permanent
Contact NameSophie Shakeshaft

Job description

🤖 Head of Analytics and Insight (Marketing Agency)
💰 £60,000
📍 Stratford Upon Avon
🚎 Hybrid, 2x a week in the office

My client is an award-winning full-service Media agency who are passionate about delivering innovative media and digital campaigns. They are looking for an extremely driven and motivated individual to join the growing team as Head of Analytics and Insight.

Main purpose:
You’ll play a vital role within the team, as you will be expected to oversee the reporting of campaigns and develop insights of media activity, as well as wider market data. You will share knowledge and insights to help members of the team to understand client performance and enable them to optimise activity. 

You must have experience working with Media and Marketing data insights to be considered for this role.

Key Deliverables:
- Building and owning marketing reports, dashboards, and automated
- Using data to build actionable insights to be used across
strategy, planning, and optimisation
- Monitoring and feeding back on the performance of key accounts and campaigns through performance reporting, analysis, and econometrics

You will need:
- Understanding of advertising/media (digital and offline)
- Understanding of holistic measurement principles in media, with a primary
focus on in-campaign reporting across channels
- Ability to look at Macro & Microdata points, from external market factors, client data (brand tracking) and campaign reporting to build a 360 view
- Data Visulisation exp
- Must have Google Analytics experience, including GA4
- Understanding of data collection, standardisation, and integrity
- Knowledge of SQL databases and SQL queries is beneficial but not compulsory

Benefits include:
- Private Healthcare
- Company pension
- Long-term illness income support
- 25 days annual leave, plus bank holidays, and an additional day for
- Additional annual leave for each year worked after 3 years (up to a base of
30 days)
- Friday 4pm finish during the summer months, June – August
- Choice of annual subscription paid by the company (e.g. Netflix, Spotify,