Product Marketing Manager

Posted 05 June 2022
Salary£50000 - £60000 per annum
LocationBirmingham
Job type Permanent
DisciplineMarketing
ReferenceNZ-17
Contact NameNofa Zahreddine

Job description

Product Marketing Manager
Birmingham Hybrid working
£50,000 - £60,000

We are looking for a driven Product marketer who thrives in a diverse and start up environment, working with the team to influence and develop the marketing strategy and company’s future. This business encourages creativity, passion and innovative ideas that are driven by data. They operate in a very open and collaborative model, allowing you to feel heard, valued and to develop your own skills with little frustration.

  • Creating product marketing messaging that showcases the individual assets of the product that set it apart from competitors
  • Clearly communicating with your audience and current clients up to date and on future product developments
  • Carefully position product marketing messages for the targeted audiences
  • Working with the various teams across the business to communicate the company
  • Analysis of the market, from market sizing, addressable market analysis and competitor research by territory and vertical
  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
  • Working with the PR team to brief the press on new products to successfully be launched to market
  • Experience within multi-channel marketing environments
  • Strong grasp of copywriting and content creation
  • Identify opportunities and represent a view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
  • Experience within multi-channel marketing environments
  • Strong grasp of copywriting and content creation
  • Develop and execute go-to-market and launch plans in collaboration with Product Management
  • Create and deploy marketing materials, aligned to each stage of buyer journey
  • Work closely with go-to-market teams such as Marketing and PR as well as Product teams to ensure launched products are successful and perform against their targets
  • Knowledge and working ability of automation tools

Experience in working in a tech, SaaS or startup environment in a product marketing role and able to provide a successful track record of launch products, marketing of products and working closely with sales and marketing teams.

Key skills; product, product marketing, quantitive data, qualitative research, data analysis, google analytics, PR, sales, marketing, automation, CRM, market analysis, product launch