Product Marketing Manager

Posted 01 March 2023
Salary £40000 - £55000 per annum
LocationNewcastle upon Tyne
Job type Permanent
Discipline Marketing
Contact NameMaddie Richardson

Job description

Product Marketing Manager

If you are an experienced Product Marketing Manager this is for you! This is not the right role for you if you are seeking a conventional, uninteresting office job. I do, however, want to hear from you if you enjoy sharing your innovative and interesting ideas and are looking to work with a fantastic team. 

About the role

  • You will be in charge of informing potential clients about the benefits of the app under the direction of the Head of Brand.
  • You will develop and plan the product marketing strategy.
  • In order to make sure the app serves the needs of as many users as possible, you will analyse user feedback and statistics.
  • Identify opportunities for improvement within the marketing team and the marketing strategy.
  • You will be in charge of the go-to-market strategy and make sure that all messaging is accurate and delivered in a way that appeals to potential clients.
  • Oversee the creation of all product-related content, including video, graphics, photography, and copy.
  • Ensure that the business receives a sizable return on investment by taking responsibility for the tracking and reporting of marketing initiatives.
  • Monitor consumer feedback to make sure we address any pertinent comments.
  • Increase the amount of downloads for the app, you'll leverage the most effective channels, including digital advertising, the company website, data/analytics, email, ASO, paid UA, digital PR, and social media.
  • Manage and expand the internal marketing team.
  • Ensure that all communications and content are produced to a high degree and adhere to the brand guidelines.

Past experience:

  • 3+ years of prior experience in a comparable job
  • Solid experience marketing digital products or apps.
  • Comprehensive knowledge of marketing channels such paid UA, organic social, search, PPC, ASO, email marketing, affiliate marketing, and digital PR.
  • Knowledge of leading a team
  • Current with the most recent trends in online marketing.
  • Well organised and project management expertise.
  • Excellent interpersonal and communication abilities.

Salary: £40,000 - £55,000
Locations: Gateshead


33 days of holiday, Many opportunities for career development, as well as opportunities for training and personal development, free socials and much more!