Senior Product Marketing Manager

Role: Senior Product Marketing Manager - ISV & Partnerships

Location: UK, Remote

Salary: £80k-£100k

The Role

We are looking for an experienced Senior Product Marketing Manager to take ownership of the commercial success and growth of a global ISV and partner ecosystem. This is a strategic role where you will be responsible for developing and executing go-to-market strategies for third-party integrations, partner applications and a global partner programme.

Key Responsibilities

• Partner Programme Development: Design and deliver the go-to-market strategy for a global partner programme, driving engagement and adoption across ISVs, system integrators and channel partners.
• ISV & Integration Marketing: Own the marketing lifecycle for third-party integrations, including strategy, proposition development, positioning, launch planning and ongoing growth.
• Product Positioning & Messaging: Develop clear and compelling messaging that communicates the value of integrations, translating complex technical concepts and API capabilities into commercial benefits.
• Stakeholder Management: Work closely with Product, Engineering, Sales and Marketing teams, alongside senior leadership and external strategic partners.
• Partner Enablement: Develop sales collateral, technical playbooks, case studies and training materials to support internal teams and external partners.
• Market & Competitor Analysis: Research the partner ecosystem and competitive landscape to identify new integration opportunities, market trends and areas for growth.
• Performance & ROI: Monitor and report on the performance of partner marketing initiatives, integration adoption and commercial return, using data to continually improve results.
• Global Collaboration: Build relationships with international teams and external partners to ensure consistent execution of the global partner strategy.

What We're Looking For

• Proven experience in product marketing or a similar commercial marketing role, ideally working with Independent Software Vendors (ISVs) or technology partners.
• Experience developing and executing go-to-market strategies for partner ecosystems, marketplaces, integrations or partner programmes.
• Strong understanding of API-based products, developer tools or technology integrations.
• Knowledge of messaging deliverability, routing, regulatory compliance (including GDPR and TCPA) and common challenges within business communications.
• Experience working within a global organisation or collaborating with internationally based teams.
• Excellent communication and presentation skills, with the ability to explain complex technical concepts to both technical and non-technical audiences.
• Confident engaging with senior stakeholders and C-suite executives, both internally and externally.
• Strong commercial and analytical skills, with the ability to interpret performance data, measure ROI and make informed decisions.
• Excellent stakeholder management and relationship-building skills, with the ability to influence across multiple functions.
• A proactive, commercially minded approach, with the ability to take ownership and deliver results.

AI & Digital Skills

We are looking for someone who is comfortable using modern technology and AI tools to improve efficiency, decision-making and overall performance.

This includes:

• AI & Tool Adoption: Confidence using AI-powered tools, including generative AI and automated analytics, to improve day-to-day productivity.
• Effective Prompting: Ability to provide clear instructions and context to AI tools, turning outputs into useful commercial deliverables.
• Quality & Accuracy: The ability to review and validate AI-generated content, ensuring accuracy, relevance and appropriate quality standards.
• Continuous Learning: An interest in exploring new technologies and identifying opportunities to improve existing processes.
• Data Responsibility: Understanding of data privacy, security and the importance of using approved tools appropriately.
• Automation & Efficiency: Identifying repetitive tasks and opportunities to streamline workflows through automation.