How X2X Media Group delivered 82 hires in 18 months

About X2X Media Group.

X2X Media Group is an entertainment tech business providing software, hardware and workflow solutions for film, television and commercial production. The company supports leading media and entertainment professionals through secure content management, digital imaging and post-production workflows.

As demand across the business continued growing, X2X launched a large-scale hiring project across marketing and digital, requiring a mix of permanent and freelance talent to support the continued expansion of multiple teams and functions.

Over an 18-month partnership, we delivered 82 hires across a broad range of positions, from junior-level roles through to director appointments.Approximately 85% of hires were permanent, with the remaining 15% delivered through freelance recruitment.

Delivering hiring across every level of the business.

X2X Media Group needed support recruiting across a wide variety of positions during a sustained period of growth.

The challenge wasn't simply the volume of hiring. The business needed to recruit both permanent and freelance talent, often at the same time, spanning a broad range of seniority levels from junior positions through to director-level roles.

While most hiring requirements were permanent positions, X2X also needed freelance specialists to support changing project demands across the business. Managing both hiring models simultaneously required a recruitment partner capable of adapting quickly to different requirements without losing momentum.

Acting as a recruitment function across the business.

Rather than supporting individual vacancies in isolation, we worked closely with X2X Media Group to become a trusted recruitment partner across the wider business.

By building a strong understanding of the company, its culture and its hiring priorities, we were able to support recruitment activity across a broad range of requirements while maintaining a consistent approach throughout the partnership.

Working closely with hiring managers, we delivered targeted searches across both permanent and freelance positions, adapting our approach depending on the level, skill set and hiring objectives associated with each role.

As hiring activity continued to grow, we remained closely connected to the business, providing ongoing recruitment support, market insight and candidate management throughout the project.

82 hires delivered across permanent, freelance and director-level hiring.

Over an 18-month period, Digital Waffle successfully delivered 82 hires for X2X Media Group. The 82 hires included a mix of permanent and freelance talent, with approximately 85% of hires made on a permanent basis and 15% delivered through freelance recruitment. The hires spanned a wide range of seniority levels, from junior positions through to director-level roles.

By providing consistent recruitment support throughout the partnership, we helped X2X scale multiple teams while reducing pressure on internal stakeholders responsible for hiring.

The scale and breadth of delivery established Digital Waffle as X2X's go-to recruitment partner, supporting hiring requirements across the business as growth continued.

Key outcomes:

The partnership gave X2X Media Group a scalable way to support high-volume hiring across permanent and freelance roles while maintaining consistency across multiple teams and seniority levels. Here are the key outcomes:

• 82 hires delivered in 18 months
• 85% permanent and 15% freelance hires delivered
• Hires delivered from junior through to director level
• Supported growth across multiple business functions
• Delivered through an embedded search partnership

"We've been hiring across marketing, digital and the wider team for the last 18 months, and Digital Waffle have been our go-to partner throughout. They've placed 82 people for us, from juniors right through to director level, perm and freelance. It's a lot of moving parts for one agency to handle well, and they've kept on top of it the whole way through. We'll be using them again."

- Director, X2X Media Group

By developing a strong understanding of X2X Media Group's hiring needs and operating as a trusted recruitment partner, we delivered 82 hires across permanent and freelance positions over an 18-month period. The partnership supported growth across multiple areas of the business while providing a scalable hiring solution throughout a sustained period of expansion.

If you're looking for an embedded search partner that can support hiring across multiple teams, seniority levels and engagement types, we'd love to help.

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