How Frasers Group hired 20 specialists in 12 months

About Frasers Group.

Frasers Group is one of the UK’s largest retail and lifestyle groups, with brands including Sports Direct, Flannels and House of Fraser. Founded in 1982, the group employs over 30,000 colleagues across more than 1,500 stores in 20 countries.

With several large-scale digital projects underway, Frasers Group partnered with us to support hiring across data, engineering and operations, helping scale internal capability across a number of business-critical initiatives.

Building specialist teams to deliver major digital projects.

With multiple digital projects running in parallel, Frasers Group needed specialist talent to keep delivery on track.

The challenge went beyond the volume of hiring required across the programme. Each role sat within a different workstream, with different technical requirements and different team cultures across the group. Hiring needed to stay consistent in quality while flexing to the specifics of each project.

With multiple projects progressing simultaneously, hiring needed to keep pace with delivery. Frasers Group needed a recruitment partner that could work across different business areas while maintaining consistency throughout the hiring process.

The partner also needed to keep pace with an active programme of work and consistently deliver high-quality candidates across multiple requirements.

Running parallel searches across critical business areas.

We worked closely with Frasers Group's hiring managers to understand each role, alongside the digital projects each hire would support.

By taking the time to understand both the technical brief and the team behind each role, we tailored our search approach accordingly.

Using our existing talent networks, we ran parallel searches across multiple vacancies simultaneously. We proactively approached experienced professionals with relevant retail and enterprise technology backgrounds who could contribute to the successful delivery of key projects.

Regular communication with hiring stakeholders kept the process moving across every active role. This allowed Frasers Group to maintain progress against its digital projects while we managed the underlying hiring activity.

20 specialist hires delivered in 12 months.

Over a 12-month period, Frasers Group successfully delivered 20 specialist hires to support its programme of digital projects.

The successful candidates strengthened key areas of the organisation, providing additional capability across multiple business-critical initiatives and helping maintain momentum across ongoing projects.

By securing the right talent consistently over the engagement, Frasers Group was able to deliver against an ambitious digital agenda. Hiring kept pace with active workstreams without slowing project momentum.

Key outcomes:

The partnership helped Frasers Group strengthen internal capability across several business-critical projects while keeping hiring aligned with the pace of its digital transformation. Here are the key outcomes:

• 20 specialist hires delivered in 12 months
• Hires delivered across data, engineering and operations
• Supported major digital projects
• Strengthened internal capability across business-critical initiatives
• Delivered through a contingency recruitment partnership

"Digital Waffle handled our hiring across data and engineering for the last year, supporting a big period of transformation. They listened to what we needed and brought us qualified candidates for each role, twenty in total. The team they've helped us build is now delivering real results across our digital projects. They got the brief and they got it right."

- Head of Engineering, Frasers Group

Working closely with Frasers Group's hiring managers across a 12-month period, we delivered 20 specialist hires across data, engineering and operations. The hires supported the delivery of major digital projects across the business.

If you're looking for a software engineering recruitment partner that can support large-scale hiring programmes, we'd love to help.

Looking to hire talent? Submit your vacancy and speak to one of our consultants today.