Blog Img

How to stay ahead of competitors

Back to Blogs

​Whether you're running a business or working for one, we all have competition when it comes to our careers.

Standing out and being able to stay ahead of your competitors can be a difficult job but as a recruitment agency with years of experience, we want to help you out. Here are someone of our top tips which can help you stay ahead:

Know your competition

Find out who your competitors are, what they are offering, and what their strengths and weaknesses are. This will identify the areas you need to compete in and give you a platform for differentiating yourself. Make yourself different, be unique.

Know your audience/customers

Keep up to date with your current customers and knowing their expectations is key. This applies to both, old, current and new customers. Being able to know your audience allows you to deliver the right service, stay updated and build relationships. Loyal customers will stay, making you come out on top when it comes to competitors


It is really important to know what your competitors are up to, this way you can asses your market position. If you feel like your competitor is doing something which you’re not, maybe it's time to try things out and experiment.

Be unpredictable 

Changes are important when it comes to competition and your business, making sudden moves and introducing new things keeps your competitors on their toes. If you repeat the same old techniques and marketing strategies, your competitor will predict your next moves. Making you an easy target. Regular mix-ups are part of business success. That being said, look for repetition in your competitor, this can help you predict their move.

Here at Digital Waffle, we use all resources possible to find the perfect match for our clients. We connect the best candidates to the best employers.

If you’re looking for a career in technology or its surrounding fields, get in touch with one of our recruitment specialists today.