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18 tips to optimise your LinkedIn profile in 2023

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In this fast-paced digital era, staying ahead of the curve is essential for career growth and success. 

When it comes to connecting with like-minded professionals, expanding your network, and showcasing your expertise, LinkedIn continues to be the go-to platform.

Whether you're a seasoned LinkedIn user or just starting out, it's crucial to maximise the potential of your profile to stand out from the crowd.

In this blog, we'll share 18 invaluable tips which will help you optimise your LinkedIn profile for 2023 and beyond.

So, let's dive in and unlock the secrets to a compelling LinkedIn presence. Leave a lasting impression on employers, clients, and colleagues alike.

1. Update your profile URL

Optimising your LinkedIn profile URL is crucial for improving visibility and SEO. By customising it with your last name and industry keywords, you can stand out from the millions of profiles on the platform.

Access your profile settings, select "Edit public profile and URL," and choose a personalised URL to make this simple update.

By doing so, you can boost your online presence and improve your chances of being discovered by recruiters, colleagues, and potential connections on LinkedIn.

2. Upload a professional image

Having a professional image is crucial for your LinkedIn profile, visually representing your brand.

To create an ideal LinkedIn profile picture, ensure it is 400 x 400 pixels with a plain background and soft natural lighting, and avoid using selfies. Have someone take the photo or use a timer, and convey a friendly expression.

Upload a clear and impactful profile picture to establish trust with your network and potential recruiters.

3. Record name pronunciation

To optimise your LinkedIn profile, utilise the name pronunciation feature available on the LinkedIn mobile app.

By enabling this feature, you can ensure that people pronounce your name correctly. To add your name pronunciation, follow these steps:

  • Access your profile on the LinkedIn mobile app.

  • Click the pencil icon located next to your profile picture.

  • Select "add name pronunciation."

  • Record your preferred name pronunciation, ensuring the recording is under 10 seconds.

  • Minimise background noise and speak clearly and slowly.

  • Avoid holding the phone too close to your mouth.

Once you have saved the recording, it will be displayed on your profile, allowing others to address you accurately.

It is important to use this feature for your preferred professional name pronunciation and take into account any visibility restrictions you may have set for your last name.

4. Create a unique headline

Your LinkedIn headline is the first thing people see when they visit your profile, so make it count.

Instead of simply stating your current job title, use this valuable space to highlight your unique value proposition and catch the attention of recruiters and potential connections.

Consider including specific keywords relevant to your industry or niche to optimise your profile for search.

For example, instead of just saying "Marketing Manager," you could say "Marketing Manager | Digital Marketing Strategist | Helping businesses grow through data-driven campaigns."

Craft a compelling headline that showcases your expertise and communicates what sets you apart from others in your field.

5. Write a professional personal bio/summary

Your personal bio or summary is an opportunity to tell your professional story and provide a concise overview of your skills, experience, and achievements. Use this section to showcase your unique selling points and highlight your career aspirations.

Make your summary engaging by using a conversational tone and injecting your personality into it.

Start with a hook that grabs the reader's attention and entices them to keep reading. Focus on your key accomplishments, notable projects, and the value you bring to employers or clients.

Remember to keep it concise and easy to read. Utilise bullet points or short paragraphs to make it scannable and highlight key information.

6. Comprehensively fill out your work experience

Your work experience section is one of the most important parts of your LinkedIn profile.

It provides a comprehensive view of your professional journey and demonstrates your expertise in specific roles or industries.

Be sure to include relevant details for each position, such as job titles, company names, dates of employment, and a description of your responsibilities and achievements. Use action verbs and quantifiable results to showcase your impact and contributions.

Don't forget to include any freelance work, internships, or volunteer experiences relevant to your professional goals. These can add depth to your profile and demonstrate your versatility.

7. Add professional certifications

Certifications are a powerful way to validate your skills and expertise.

They show that you are committed to continuous learning and professional development.

If you have obtained any relevant certifications, add them to your LinkedIn profile. Include the certification name, the institution or organisation that granted it, and the completion date.

Certifications can help you stand out in a competitive job market and enhance your credibility in your field of expertise.

8. Add key skills

Skills and endorsements provide a quick snapshot of your areas of expertise. They help recruiters and connections understand your strengths and can increase your visibility in relevant searches.

Identify the key skills that are important for your industry or desired role and add them to your profile. Be specific and use industry-relevant keywords.

LinkedIn allows you to add up to 50 skills, but focus on quality over quantity. Select the skills that best represent your abilities and align with your career goals.

9. Get recommendations from colleagues

Recommendations are powerful testimonials that highlight your strengths and abilities. They provide social proof and give potential employers or clients confidence in your skills and professionalism.

Reach out to colleagues, supervisors, clients, or business partners who can speak to your work ethic and the value you bring. Ask them if they would be willing to write a recommendation for you.

Provide them with some guidance on what you would like them to focus on, such as specific projects you worked on together or your standout qualities.

A diverse range of recommendations can add depth and credibility to your profile. Aim to have at least three high-quality recommendations that showcase different aspects of your expertise.

10. Brand your cover image

Your LinkedIn cover image is an opportunity to showcase your personal brand and make a visual impact.

Use this space strategically to convey your professional identity or promote your current projects or initiatives.

Create a custom cover image that aligns with your industry or personal brand. Include relevant visuals, such as your company logo, a professional photo of yourself, or a snapshot of your work in action. Make sure the image is high-resolution and visually appealing.

Consider updating your cover image periodically to reflect changes in your career or highlight recent accomplishments.

11. Optimise for SEO

Search engine optimisation (SEO) can help increase the visibility of your LinkedIn profile and make it easier for others to find you.

To optimise your LinkedIn profile for SEO, strategically incorporate relevant keywords throughout your headline, summary, job descriptions, and skills section.

Identify industry-specific or recruiter-searched keywords that can enhance your profile's visibility in relevant searches.

However, avoid excessive keyword usage or stuffing, as it can undermine the authenticity of your profile. Additionally, steer clear of overused buzzwords like "strategic thinker" or "results-oriented" that no longer make you stand out.

Instead, focus on showcasing your specific accomplishments, skills, and unique experiences, providing concrete examples and tangible evidence of your abilities.

This approach will leave a stronger impression on potential employers or clients.

12. Use relevant hashtags

Hashtags on LinkedIn can help increase the discoverability of your posts and articles. They allow your content to be seen by a wider audience beyond your immediate connections.

Research and identify relevant hashtags in your industry or niche. Include these hashtags in your posts, articles, and even in your summary or job descriptions. This will help your content reach professionals who are interested in the topics you discuss.

However, don't go overboard with hashtags. Stick to a few relevant ones that truly represent the content you are sharing.

13. Follow and share relevant content

LinkedIn is not just about self-promotion. It's a platform for networking and building professional relationships.

One way to engage with your network is by following and sharing relevant content.

Find thought leaders, industry experts, or influential voices in your field and follow them. Engage with their content by liking, commenting, or sharing it.

This demonstrates your interest in your industry and helps you build connections with like-minded professionals.

Sharing insightful articles, industry news, or your own expertise can also establish you as a valuable contributor to your network. Add your perspective to the content you share and encourage discussion and engagement.

14. Publish your own posts

LinkedIn's publishing platform allows you to share longer-form content directly on the platform. Publishing posts can help you establish your thought leadership and reach a broader audience.

Write articles on topics that are relevant to your industry or areas of expertise. Provide valuable insights, share personal experiences, or offer practical tips. Aim to provide value to your readers and spark meaningful conversations.

Promote your published posts across your network and relevant groups to maximise their reach and engagement.

15. Publish your own articles

In addition to regular posts, LinkedIn offers the option to publish full-length articles. These articles can provide even more in-depth analysis or thought leadership on a specific topic.

Consider publishing articles on a regular basis to demonstrate your expertise and build your personal brand. This can help you attract a dedicated following and position yourself as a go-to resource in your industry.

When publishing articles, focus on quality and relevance. Write well-researched, engaging content that provides unique perspectives or actionable advice.

16. Join groups to build your network

LinkedIn groups provide an opportunity to connect with professionals who share similar interests or are part of the same industry.

Joining relevant groups can expand your network and allow you to engage in conversations with like-minded individuals.

Search for groups in your industry or areas of interest and request to join. Once you're a member, actively participate by sharing valuable insights, asking questions, or providing answers.

This can help you establish yourself as a knowledgeable and engaged professional.

Avoid being overly promotional in groups. Instead, focus on building genuine connections and contributing to meaningful discussions.

17. Grow your own network

Building a strong network on LinkedIn is essential for expanding your professional opportunities.

Be proactive in growing your connections by reaching out to colleagues, classmates, industry peers, and people you have met at professional events.

Personalise your connection requests by mentioning how you know the person or why you would like to connect. This shows that you have taken the time to research and establish a meaningful connection.

Regularly review LinkedIn's suggested connections and reach out to individuals who align with your professional goals or have similar backgrounds.

Remember that networking is a two-way street. Offer assistance, share relevant resources, or introduce connections to each other when appropriate.

Building a supportive network can open doors to new opportunities and collaborations.

18. Use the open-to-work feature

If you are actively seeking new job opportunities, consider utilising LinkedIn's "open to work" feature.

This feature allows you to signal to recruiters that you are open to new opportunities, increasing your chances of being contacted for relevant roles.

To enable the "open to work" feature, go to your LinkedIn profile and click on the "Add profile section" button. From the drop-down menu, select "Intro" and then click on "Looking for job opportunities."

You can specify the type of job you are seeking, your preferred location, and other relevant details. This information will be visible to recruiters and hiring managers who use LinkedIn's talent solutions.

Keep in mind that enabling the "open to work" feature is a personal decision that depends on your current employment situation and career goals.

By implementing these 18 tips, you can create a compelling and impactful profile that showcases your expertise, builds your network, and positions you as a valuable professional in your industry. 

Remember to regularly review and update your profile to reflect your evolving skills, experiences, and goals. Happy optimising!

If you are currently seeking new job opportunities, we invite you to explore the amazing jobs we are currently recruiting for. To speak with one of our experienced recruitment consultants, please get in touch with us today!