Hard skills employers look for in candidates

If you're actively looking for a new role or just starting to explore your options, there's one thing you need to get right: your skills. More specifically, your hard skills.

In this blog, we're going to break down what hard skills are, how they differ from soft skills, which ones employers are prioritising in 2025, and how you can develop and showcase them to boost your job prospects.

What are hard skills?

Hard skills are specific, teachable abilities or knowledge areas that you can measure or test. Think coding languages, data analysis, SEO, IT troubleshooting, or using project management tools. They’re often acquired through training, qualifications, or hands-on experience.

Unlike soft skills like communication or adaptability, hard skills are typically job-specific. They’re what allow you to perform the technical side of a role. Whether it’s building a website, analysing campaign performance, or configuring a network, these skills prove that you can do the job.

Employers want to see clear examples of hard skills that match the requirements of their roles. That’s why including them on your CV and being ready to discuss them in interviews can make a real difference.

Hard skills vs. soft skills

At a glance, hard skills are more technical and easier to quantify, while soft skills are more about how you work and interact with others.

Hard skills could include:

• Programming in Python or JavaScript

• Using SQL for data queries

• Running paid media campaigns on Google Ads

• Creating reports using Power BI or Tableau

Soft skills, on the other hand, are personal attributes and interpersonal abilities. These include communication, teamwork, time management, and emotional intelligence. They're harder to measure but just as important.

Read more: The job-ready soft skills employers want from you

Both types of skills matter. Employers often look for a combination of both. While hard skills might get your foot in the door, soft skills often determine whether you're the right fit for a team and culture.

Top hard skills employers want in 2025

Knowing which hard skills are in demand can help you focus your development efforts and tailor your job search. Here are the ones employers are prioritising across different specialisms.

Marketing: SEO, PPC and analytics tools

In digital marketing, employers are focusing on candidates with a proven grasp of data-led strategies. Knowing how to use tools like Google Analytics, SEMrush, and Meta Ads Manager is key.

Skills in SEO and PPC campaign management are highly sought after, especially when combined with experience using platforms like GA4 and Looker Studio to interpret performance.

These are the types of hard skills that enable businesses to make better marketing decisions. If you can show ROI-focused thinking backed up with numbers, you'll stand out.

Tech: Software development and cloud engineering

Employers in tech want developers who can write clean, scalable code. But beyond coding, there’s growing demand for cloud engineering skills.

Knowledge of AWS, Azure or Google Cloud platforms is a real advantage. Experience with version control systems like Git, CI/CD pipelines, and API integrations are also in demand.

Tech roles often require niche expertise, so employers are looking for those who can hit the ground running with the right stack.

IT: Cyber security and infrastructure support

IT hiring managers are paying close attention to cyber security expertise. Understanding threat detection, firewall configuration, and endpoint protection tools like CrowdStrike or SentinelOne can give you a competitive edge.

At the same time, businesses value hard skills around network configuration, hardware maintenance, and structured cabling for smooth day-to-day operations.

Data: Data science and business intelligence

Employers in data-driven roles are prioritising candidates with skills in Python, R, and SQL. You’ll also see high demand for experience in BI tools like Tableau, Power BI, and data warehousing solutions like Snowflake.

Machine learning and AI continue to grow in importance, so knowledge of algorithms, modelling techniques, and tools like TensorFlow or Scikit-learn will help set you apart.

Operations: CRM, product and project tools

From sales teams to project managers, employers want people who can manage systems and workflows. Proficiency in tools like Salesforce, HubSpot, Jira, Trello, or Asana is a big tick.

Product professionals with experience in A/B testing tools, wireframing software, and roadmapping platforms like Productboard are also in demand. It’s all about showing that you can plan, execute and improve.

Why hard skills are more important than ever

Hard skills have always mattered, but they now play an even bigger role in hiring decisions. With tighter job markets, evolving technologies and increasingly specialised roles, employers are prioritising candidates who can offer clear, job-specific capabilities from day one.

Employers are hiring for impact

With businesses focusing on results, employers want to hire people who can deliver value fast. Hard skills prove that you have the tools to do the job from day one. In a competitive job market, being able to show exactly what you bring to the table matters.

Job requirements are becoming more specific

Roles are becoming more specialised, particularly in digital and tech. Employers aren’t just looking for someone who can "do marketing" or "work in IT" – they want people with experience using the tools and systems they rely on every day. This means your hard skills need to match the requirements in the job description.

Technology is evolving quickly

The pace of change in software, data and digital tools means employers need people who can keep up. Those who continuously upskill and learn new systems are more likely to secure interviews and land job offers. Hard skills aren’t static. Keeping them updated is a key part of staying employable.

Businesses want problem solvers

When you develop your hard skills, you become better equipped to solve technical problems. That’s something employers value across every discipline. They want confident doers who can take on tasks without constant direction.

Examples of hard skills to advance your career

Employers want to see that you’ve mastered the tools and techniques relevant to the role you're applying for. Here are some practical examples of hard skills across a range of job types that could help you move your career forward.

Programming and coding

If you're in software or data, proficiency in languages like JavaScript, Python, or Java is a must. Employers want evidence of real-world application, not just certifications. Having a GitHub portfolio or links to projects you've worked on can strengthen your profile.

Digital marketing and analytics

Knowing how to run digital campaigns, optimise for SEO, and track results with analytics tools shows you're outcome-focused. If you can explain how your work improved traffic, conversions or revenue, that’s exactly what hiring managers want to hear.

Project and product management

Experience using project tools, managing roadmaps, and shipping features is highly valued. Understanding methodologies like Agile or Scrum helps too. These are the hard skills that show you can plan, manage and deliver.

IT support and networking

From setting up workstations to managing networks and resolving technical issues, IT support roles rely on a mix of hardware and software skills. Being familiar with platforms like Active Directory, Cisco systems, or cloud infrastructure is a strong advantage.

How to develop hard skills

There are plenty of practical ways to build and improve your hard skills, no matter where you are in your career. Below, we’ve highlighted some simple, effective steps to help you grow and stay competitive.

Take online courses and training

Platforms like Coursera, Udemy, LinkedIn Learning and Google Skillshop offer low-cost, flexible ways to learn new hard skills. Look for accredited or employer-recognised certifications to help add weight to your CV.

Gain hands-on experience

Whether it's through freelancing, internships, personal projects or contributing to open-source work, practical experience matters. It shows you're proactive and gives you real examples to talk about in interviews.

Ask for development opportunities at work

Don’t overlook upskilling in your current role. Ask your manager for access to training or new responsibilities that will help you grow. Shadowing colleagues or joining cross-functional projects is a good way to gain new skills organically.

Stay updated with your industry

Follow industry blogs, YouTube channels, podcasts and newsletters to keep up with new tools, updates and practices. Being curious and staying informed can help you spot opportunities to learn skills that will soon be in high demand.

How to showcase hard skills on your CV

Including your hard skills on your CV is key to making a strong first impression. Below, we'll show you how to present them clearly and effectively to help you stand out.

Tailor your CV to the job

Match your skills to the language used in the job description. If a role mentions proficiency in Google Ads, don’t just say "PPC experience" – be specific. Use the same terms employers are searching for to get through screening tools.

Read more: How to tailor your CV to the job description

Provide real examples

Where possible, back up your hard skills with achievements. Instead of "Data analysis skills", say "Analysed customer behaviour using SQL and Power BI, contributing to a 10% uplift in retention". This proves you know how to apply the skill effectively.

Create a dedicated skills section

A clear skills section near the top of your CV helps hiring managers scan for key qualifications. Include tools, platforms, languages and certifications that are relevant. Stick to hard skills that match the role you’re applying for.

Read more: How to create a skills-based CV

Keep your LinkedIn profile updated

Many hiring managers will check your LinkedIn alongside your CV. Make sure your hard skills and certifications are listed clearly, and match what’s on your CV. Use the Featured section to show off projects, media or achievements.

Hard skills are essential for landing the job you want. Whether you're in marketing, tech, IT, data or operations, employers want to see evidence that you can perform the specific tasks the role demands.

By understanding which hard skills are in demand, developing them consistently, and showcasing them properly on your CV, you can improve your chances of getting hired.

If you're looking for a new opportunity, take a look at our live jobs or submit your CV to speak with a consultant. We're here to help you land a role that suits your skills and career goals.