Sales Manager

Looking for a UK Field and Event Sales Manager to lead our event-based customer acquisition strategy. You'll manage and grow a nationwide team of passionate Brand Ambassadors, ensuring they're in the right places, delivering great customer experiences and reaching sales targets.

This role blends hands-on field work with strategy. You'll plan and deliver events, recruit and coach ambassadors, manage budgets, forecast ROI and improve where and how we show up. Working closely with Marketing, Ops and Finance, you'll ensure every event drives impact and reflects our brand.

Key Responsibilities

• Lead and scale our nationwide freelance Brand Ambassador programme

• Plan, coordinate and deliver events across the UK

• Recruit, onboard and coach Brand Ambassadors to meet sales and quality targets

• Monitor performance, track results and identify opportunities to improve

• Manage event budgets and assess expected returns before committing resources

• Maintain brand standards at all events, from messaging to merchandise

• Build strong processes to support teams in the field

• Work with Marketing and Growth teams to align on messaging and acquisition goals

What You'll Bring

• Experience managing field sales or ambassador programmes, ideally in DTC or subscription brands
• Strong budget and ROI management skills
• Leadership and coaching experience with remote or freelance teams
• Organisational skills and a drive to improve processes
• Confident communication and passion for customer experience

Benefits

• Extensive AXA health cover

• L&D and well being budgets

• 2 weeks working abroad per year

• Monthly recognition awards

• Subsidised social events and activities

• Exclusive staff discounts