Senior CRM Specialist

Digital Waffle has partnered with a rapidly expanding marketing agency to find a seasoned CRM Manager.

As a CRM Manager you will be instrumental in delivering and expanding our Customer Experience services for clients. Passionate about CRM and all aspects of CX, you will ensure that client strategies are executed to the highest standard.

Salary: Up to £65,000

Location: London (Hybrid)

Requirements:

• Strategic Thinking & Insights - Develop CRM strategies for clients by analysing customer, campaign, and channel data to identify opportunities that shape and enhance overall strategy.

• CRM Experience - Manage large-scale, complex CRM initiatives effectively.

• Analytical Thinking - Apply a highly analytical, KPI-driven approach to inform decision-making and uncover opportunities.

• Retention Strategy - Design and execute retention strategies to maximize customer lifetime value, utilising multi-touch, multi-channel communications, including email, push notifications, in-app messaging, SMS, and on-site messaging.

• Segmentation - Build and implement multi-dimensional customer segmentation to reduce churn, deliver personalised experiences, and tailor communications.

• Software Proficiency - Skilled in auditing and optimising CRM platforms such as Mailchimp, HubSpot, Salesforce, Klaviyo, Emarsys, and Dotdigital.

• Testing & Optimisation - Develop automation and testing strategies to boost conversion rates and engagement.

• Data Protection - Knowledgeable in GDPR compliance, providing guidance for implementation and ensuring customer data processes align with best practices.

• Pitching - Experienced in pitching and securing work, contributing as a CRM expert on pitch teams.

To apply, please complete the form below.

Please note, due to the volume of applicants we receive, we can only respond to those deemed suitable for the job.