Digital Marketing Manager

My client are a growing Digital Marketing agency that are seeking a hands-on Digital Marketing Manager to execute and optimise multi-channel campaigns across SEO, PPC, and social media.

This role is ideal for someone who thrives on direct implementation, data-driven decision making, and driving measurable growth in a fast-moving environment. You'll take ownership of campaign strategy, launch new digital initiatives, and play a key role in accelerating company-wide growth.

Salary: Up to £80K

Location: Shrewsbury (on-site)

Responsibilities:

• Plan, launch, and optimise PPC campaigns across Google Ads, Bing, LinkedIn, and other social platforms.

• Execute comprehensive SEO strategies, including keyword research, on-page optimisation, and link building.

• Develop and manage social media campaigns, creating content and engaging with audiences.

• Write compelling ad copy, build and optimise landing pages, and improve conversion funnels.

• Conduct A/B testing and implement data-driven optimisations.

• Build integrated digital marketing strategies aligned with business objectives.

• Monitor and analyse campaign performance using Google Analytics, Search Console, and platform-specific tools.

• Produce detailed performance reports with actionable insights.

• Manage marketing budgets and optimise spend across channels to maximise ROI.

• Conduct competitor and market research to identify new growth opportunities.

Requirements:

• Proven experience in managing PPC campaigns across multiple platforms.

• Strong SEO knowledge with practical experience in keyword research, on-page optimisation, and link building.

• Experience developing and managing social media campaigns.

• Skilled in writing high-converting ad copy and optimising landing pages/conversion funnels.

• Strong analytical skills with experience using Google Analytics, Search Console, and other tracking tools.

• Experience in developing integrated digital marketing strategies.

• Ability to monitor budgets and optimise marketing spend effectively.

• Competence in conducting competitor and market research to drive growth opportunities.