CRM & Monetisation Manager

CRM & Monetisation Manager - Gaming

Hamburg (Hybrid) | Full-time

Love games and numbers in equal measure? We're looking for a CRM & Monetisation Manager to drive monetisation forward on one of our leading Free-to-Play strategy titles, at one of Germany's top online games companies.

Your Mission

In this role, you'll conceptualise, implement, test, and design monetisation measures such as in-game offers, while helping shape our long-term monetisation strategy. You'll use data-driven insights to deeply understand player needs and enhance their gaming experience, and engage players across multiple channels-including in-game pop-ups, emails, and push notifications-to optimise their experience and deliver smart, needs-based offers.

You'll also design A/B tests, monitor performance, and draw clear, actionable conclusions from the results. Beyond day-to-day execution, you'll help shape the future of CRM and monetisation by exploring new approaches and unlocking the potential of AI for campaigns, all while working closely with product managers, game designers, developers, and artists across departments.

Your Skillset

• Genuine affinity for online/mobile free-to-play games, especially strategy games, with familiarity with standard monetisation practices.
• 5+ years of professional experience, ideally in CRM, product, or monetisation within the gaming industry.
• Analytical mindset with strong Excel skills and a solid grasp of KPIs.
• A creative flair for coming up with engaging player-facing offers, features, and communications.
• A relevant degree (Economics, Business, Game Design, or similar) with a strong statistical foundation.
• Independent, pragmatic, and results-oriented working style.
• Confident English communication skills

What We Offer

• €55,000-90,000 depending on experience (seniority assessed during interview)
• Hybrid working model
• Flexible, trust-based working hours with active break options (table tennis, gym, rooftop terrace).
• Excellent training & development opportunities
• 28 vacation days with sabbatical option
• Optional German lessons.
• Regular team events

Ready to shape the future of player engagement and monetisation? Apply now and join our passionate, interdisciplinary team!