2026 digital marketing salary guide.

This guide is for employers hiring digital marketing talent and professionals working across paid media, content, analytics, and multi-channel strategy. It’s built for those managing or building digital teams, and for individuals planning their next career step in digital.

You’ll get accurate 2026 salary benchmarks for digital roles, from entry-level to leadership. Whether you’re hiring or job searching, the guide includes current pay trends, high-demand skills, and insights to help you compete in today’s digital-first market.

The guide covers roles across digital strategy, content, and performance, including: Digital Marketing Director, Head of Digital, Digital Marketing Manager, Content Marketing Manager, Digital Marketing Specialist, Analyst, and Executive roles. It includes benchmarks for junior through to senior levels.

The projected average salary for digital marketing roles in the UK in 2026 is around £41,000. This estimate is based on current salary benchmarks for 2025 combined with expected annual pay growth of approximately 3%. It ensures businesses can plan ahead with accurate, market-aligned salary expectations when hiring digital talent.

Skills in demand like content strategy, paid media, and digital analytics are pushing up salaries. Businesses are prioritising digital channels for growth, which means professionals with hands-on experience in tools, platforms, and data are more sought after than ever.

Yes. Our salary benchmarking service offers tailored pay insights for digital marketing roles based on market trends, industry, and seniority. It’s ideal for reviewing salary structures, hiring competitively, or benchmarking your own role. Find out more here.