2026 marketing salary guide.

This guide is for employers hiring marketing talent and professionals exploring career moves. Whether you're a hiring manager, internal recruiter, or candidate in a marketing role, the guide offers valuable insight into salary trends across the UK in 2026.

It gives you an accurate view of marketing salary ranges in 2026, helping you budget for new hires or assess your earning potential. You’ll also get hiring trends and demand forecasts across strategy, brand, and generalist marketing functions.

Roles range from entry-level assistants to senior leaders, including Marketing Executive, Marketing Manager, Head of Marketing, and CMO. The guide includes salary benchmarks across industries and team sizes for permanent and contract positions.

The projected average salary for marketing roles in the UK in 2026 is around £44,000. This projection is based on current salary benchmarks for 2025 combined with expected annual pay growth of approximately 3%. Having a clear benchmark helps businesses remain competitive, plan future hiring budgets effectively, and ensure they continue to attract and retain top marketing talent.

The growth in data-led marketing, rising expectations around ROI, and talent shortages in strategic and leadership roles are pushing salaries up. Employers are willing to pay more for candidates with proven commercial impact.

Yes, we offer a tailored salary benchmarking service for marketing roles. Whether you're hiring or reviewing your current team’s pay, we’ll provide accurate, market-specific salary insights to guide your decisions. Learn more here.