Digital marketing executive job description.

What does a digital marketing executive do?

 

A digital marketing executive plans and delivers online campaigns that help a business attract and convert customers. The role focuses on digital channels such as paid search, social media, email marketing, SEO, and content.

 

Digital marketing executives often sit within a wider marketing team and work closely with designers, developers, or performance managers. In smaller businesses, they may manage multiple channels. In larger teams, they may specialise in one area like paid media or CRM.

 

The role is fast-paced and hands-on. For businesses, it provides tactical delivery of marketing activity. For candidates, it’s a strong step into performance marketing and channel-specific experience.

 

Key responsibilities of a digital marketing executive.

 

Digital marketing executives support the delivery of campaigns and digital performance activity. Responsibilities usually include:

• Creating and scheduling paid media campaigns (e.g. Google Ads, Meta Ads)
• Supporting SEO with keyword research, on-page optimisation, and content briefs
• Writing content for emails, ads, landing pages, and social posts
• Scheduling posts using social media or email marketing platforms
• Pulling reports from platforms such as Google Analytics, GA4, or HubSpot
• Monitoring performance metrics such as CPC, CTR, bounce rate, or ROAS
• Assisting with A/B testing and conversion optimisation projects
• Updating website content via a CMS (e.g. WordPress or Shopify)
• Working with designers or freelancers to deliver digital assets
• Maintaining campaign calendars and internal trackers

The level of responsibility varies depending on experience, team size, and business model.

 

Skills and requirements for a digital marketing executive.

 

Hiring managers typically look for candidates who can confidently work across digital platforms and contribute to performance-driven campaigns. Core requirements include:

• 6 to 12 months of experience in a digital marketing or performance role
• A basic understanding of SEO, PPC, email marketing, and content
• Experience using tools like Google Ads, Meta Ads Manager, Mailchimp, or Klaviyo
• Familiarity with CMS platforms such as WordPress
• Confidence using Google Analytics, GA4, or HubSpot
• Good written communication and attention to detail
• Strong time management and ability to handle multiple campaigns
• A willingness to learn and keep up with digital trends

While a marketing degree or CIM qualification can help, practical experience is often more important. Entry into the role may also come via internships, short courses, or junior assistant roles.

 

Average salary for a digital marketing executive.

 

In the UK, the average salary for a digital marketing executive typically ranges from £28,000 to £38,000, depending on experience, location, and specialism.

• Entry-level roles usually offer £28,000 to £30,000
• Candidates with 1 to 2 years of hands-on experience typically earn £32,000 to £35,000
• Senior digital marketing executives, particularly in paid or performance-led roles, may earn up to £38,000 or more

Salaries are often higher in London or in sectors like SaaS, ecommerce, or B2B technology where digital output drives revenue.

 

Career progression for a digital marketing executive.

 

A digital marketing executive role is a core part of the digital marketing career path. Most candidates use it to build specialisms, develop platform expertise, and progress into channel or management roles. A typical route includes:

 

Digital marketing assistant

 

Supports admin, scheduling, and platform setup. Often the first step before moving into an executive role.

 

Digital marketing executive

 

Delivers digital campaigns, works across tools and channels, and starts taking ownership of day-to-day performance.

 

Senior digital marketing executive

 

Leads on specific channels such as PPC or SEO. Starts managing budgets, freelancers, or junior staff.

 

Digital marketing manager

 

Owns strategy across multiple digital channels. Oversees budgets and team performance. Often reports into a head of marketing or digital lead.

 

Head of digital

 

Leads the digital function, manages a team, and sets strategy aligned to revenue goals and company growth.

 

Some professionals choose to specialise in areas such as paid search, SEO, email automation, CRO, or analytics depending on their interests.