Ecommerce manager job description.
Looking to hire an ecommerce manager or apply for a performance-focused ecommerce role? This page outlines everything you need to know. From day-to-day responsibilities and key skills to salary benchmarks and career progression, this ecommerce manager job description is designed to support smarter hiring and help experienced digital professionals plan their next move.
What does an ecommerce manager do?
An ecommerce manager oversees online trading performance, sales activity, and customer experience across ecommerce platforms. The role combines digital marketing, merchandising, UX, and data to improve online revenue and support business growth.
Ecommerce managers are responsible for owning product listings, running promotions, tracking conversions, and managing platform operations. They often work with internal teams or external partners to optimise user journeys, conversion rates, and site content.
For businesses, an ecommerce manager is a key commercial hire. For candidates, it’s an opportunity to own digital revenue, improve conversion, and lead trading performance across owned channels.
Key responsibilities of an ecommerce manager.
While the exact scope varies by business model, ecommerce managers are typically responsible for:
- Managing ecommerce platforms such as Shopify, WooCommerce, Magento, or BigCommerce
- Overseeing product listings, categories, pricing, and inventory accuracy
- Planning online sales promotions and coordinating merchandising activity
- Working with design, content, or UX teams to improve user journeys
- Tracking site performance and conversion metrics such as CR, AOV, and bounce rate
- Running A/B tests and CRO strategies to improve funnel performance
- Monitoring ecommerce KPIs and reporting weekly or monthly performance updates
- Aligning with marketing teams on email, paid ads, SEO, and affiliate activity
- Managing customer service or operations queries relating to the online store
- Briefing developers or platform partners on functionality improvements
Skills and requirements for an ecommerce manager.
Hiring managers look for a mix of platform experience, commercial thinking, and hands-on marketing capability. Typical requirements include:
- 3 to 5 years of experience in ecommerce, digital trading, or online retail roles
- Experience using ecommerce platforms such as Shopify, Magento, or WooCommerce
- A strong understanding of product listings, merchandising, and inventory processes
- Knowledge of key ecommerce metrics including CR, AOV, CPA, and CLV
- Familiarity with analytics tools such as GA4, Looker Studio, or Hotjar
- Basic SEO and CRO knowledge
- Confidence managing commercial targets, budgets, or stock forecasts
- Ability to brief designers or developers on content, creative, or tech updates
- Experience aligning ecommerce activity with paid media, email, and CRM campaigns
- Strong attention to detail, data accuracy, and customer experience
Retail, DTC, or marketplace experience is often preferred, but many candidates move into this role from digital marketing or trading assistant roles.
Average salary for an ecommerce manager.
In the UK, the average salary for an ecommerce manager typically ranges from £45,000 to £60,000, depending on sector, experience, and business model.
- Mid-level ecommerce managers usually earn between £45,000 and £50,000
- Senior ecommerce managers with team leadership or P&L responsibility may earn £55,000 to £60,000 or more
- Some roles may include bonus or profit share tied to online revenue performance
Salaries tend to be higher in London or in high-growth sectors such as fashion, DTC, consumer tech, or subscription-based ecommerce.
Career progression for an ecommerce manager.
An ecommerce manager role is a strong platform for commercial or digital leadership. A typical career path looks like:
Ecommerce assistant or executive
Supports merchandising, listings, and reporting. Gains platform and product experience.
Ecommerce manager
Owns daily trading performance, coordinates marketing and site activity, and manages CRO or promotions.
Senior ecommerce manager
Leads on strategy, owns budget or revenue targets, and manages a team or agency.
Head of ecommerce
Oversees all ecommerce operations, performance, and customer experience. Aligns ecommerce with business strategy.
Ecommerce or digital director
Responsible for online revenue, performance, and digital expansion at senior leadership level.
Some candidates move into growth, marketplace, or DTC leadership roles, depending on company structure and experience.
Marketing Manager
Digital Marketing Executive
Marketing Manager
salary guide
Our UK marketing salary guide.
Are you an ecommerce manager looking for a new opportunity? Or a business looking to hire a results-focused ecommerce manager?
Our 2025 UK marketing salary guide includes benchmarks for ecommerce roles, platform trends, and hiring insights across the retail and digital sector. Use it to compare regional salaries and shape competitive offers.
FAQS
Ecommerce manager FAQS.
They manage the online store, update products and content, monitor trading performance, and work with marketing and tech teams to drive online sales.
Not necessarily. Experience with ecommerce platforms, trading calendars, and digital channels often matters more. Many candidates progress from ecommerce or digital assistant roles.
Common platforms include Shopify, Magento, WooCommerce, BigCommerce, and custom CMS setups. Most also use GA4, Hotjar, email tools, and reporting dashboards.
In the UK, ecommerce manager salaries usually range from £45,000 to £60,000, depending on sector, experience, and location. Bonus or performance pay may also apply.
An ecommerce manager focuses on trading performance, product content, and platform optimisation. A digital marketing manager leads paid, email, SEO, and campaign activity. The two often work closely together.
DTC brands, fashion retailers, tech product companies, subscription services, and multi-brand ecommerce platforms. Any business that sells online benefits from a dedicated ecommerce lead.
