Marketing executive job description.

What does a marketing executive do?

A marketing executive delivers day-to-day marketing activity across digital and offline channels. The role covers a mix of campaign coordination, content creation, social media, email, reporting, and stakeholder communication.

 

Marketing executives typically sit within a wider marketing team and report to a senior executive, manager or head of marketing. In smaller businesses, they may manage several areas of the marketing mix, while in larger teams they may focus on specific channels such as digital, CRM or content.

 

The role is hands-on and delivery-focused, supporting campaign planning and execution with real input into performance and growth. For businesses, it’s a core delivery role. For candidates, it’s a solid platform for long-term career development.

Key responsibilities of a marketing executive.

 

Marketing executives support the consistent delivery of marketing activity. Responsibilities usually include:

• Scheduling and publishing content using social and email platforms
• Writing marketing copy for newsletters, ads, product pages, and promotional materials
• Assisting with campaign planning and coordinating timelines or assets
• Managing and updating web content using CMS platforms such as WordPress
• Supporting SEO activity including keyword research and content optimisation
• Pulling reports and analysing performance using tools like Google Analytics and HubSpot
• Conducting market or competitor research
• Liaising with agencies, designers, freelancers or in-house teams to deliver projects
• Helping plan and support events, product launches, or webinars
• Maintaining internal calendars, trackers and campaign documentation

The level of responsibility will often depend on team size, industry, and experience level.

Skills and requirements for a marketing executive.

 

Hiring managers typically look for candidates who can hit the ground running and work across several channels and platforms. Core requirements include:

• 6 to 12 months of experience in a marketing, communications, or digital role
• Strong writing and editing skills across email, web, and social formats
• A working knowledge of key digital channels including organic, paid, and email
• Confidence using platforms such as Google Analytics, HubSpot, Mailchimp, Canva, or Meta Ads Manager
• Familiarity with CMS tools like WordPress
• Basic understanding of SEO and how it supports content performance
• Good organisational skills and the ability to manage multiple tasks
• Comfortable working independently or in support of a wider team
• Willingness to learn and stay up to date with marketing trends

While a marketing-related degree or CIM qualification can be useful, it’s not essential. Practical experience, attention to detail, and a proactive attitude are often valued more highly.

Average salary for a marketing executive.

 

In the UK, the average salary for a marketing executive typically ranges from £28,000 to £38,000, depending on experience, location, and industry.

• Entry-level roles usually start around £26,000 to £28,000
• Mid-level marketing executives with 1–2 years of experience often earn £30,000 to £34,000
• Senior-level roles in high-growth sectors or larger teams may offer up to £38,000 or more

Salaries are generally higher in London and other major cities, particularly for roles with digital, content, or CRM specialisms. Smaller businesses or charities may offer slightly lower ranges, while tech, SaaS, and ecommerce companies often pay at the upper end.

Career progression for a marketing executive.

 

A marketing executive role is a key step in a marketing career. Most candidates use this role to build specialisms, gain campaign ownership, and progress into more senior roles. A typical path includes:

 

Marketing assistant

Supports day-to-day admin, content coordination, and internal processes. Often the first step before moving into an executive role.

Marketing executive

Focuses on campaign delivery, channel activity, and content execution. Works with multiple platforms and supports wider marketing strategy.

Senior marketing executive

Leads individual campaigns or channels. Manages junior team members or freelancers. Often more involved in reporting, planning, and budget tracking.

Marketing manager

Owns strategy, manages people or projects, and oversees performance across channels. Often reports to a head of marketing or director.

Head of marketing

Leads the marketing function. Sets overall strategy and manages a team of marketers. Accountable for brand, performance, and commercial outcomes.

Marketing director

Responsible for marketing strategy at a senior level. Often sits on the leadership team and helps drive business-wide growth and planning.

Some candidates choose to specialise in areas like content, performance, digital, or CRM before moving into broader leadership roles.