Account executive job description.
Looking to hire an account executive or take your first step into client services? This account executive job description outlines day-to-day responsibilities, communication and organisation skills, how the role develops over time, and what salary you can typically expect in the UK.
What does an account executive do?
An account executive helps manage client relationships, project delivery, and day-to-day communications. They often act as the link between internal teams and clients, ensuring work is delivered on time and to brief.
Key tasks include attending meetings, taking briefs, writing contact reports, coordinating deliverables, and tracking project progress. Strong communication skills, time management, and attention to detail are essential.
In agencies, this is typically an entry-level role with clear progression to account manager. In-house, it may support internal stakeholders or sales teams with project support and client liaison.
Key responsibilities of an account executive.
Account executives are typically responsible for supporting client projects and maintaining strong relationships. Their core responsibilities often include:
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Acting as the day-to-day contact for assigned clients or internal stakeholders
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Assisting with project planning, scheduling, and delivery tracking
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Preparing briefs, reports, and meeting notes
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Supporting senior account staff with campaign management and coordination
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Liaising with creative, digital, or content teams to ensure accurate delivery
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Ensuring deadlines, budgets, and expectations are met
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Logging project updates and maintaining CRM or workflow tools
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Attending client meetings and capturing action points
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Helping track project performance and client satisfaction
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Identifying opportunities to support client retention and growth
This role blends communication, project coordination, and client support.
Skills and requirements for an account executive.
Account executives support client relationships, project delivery, and internal coordination. Employers typically look for:
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1–3 years of experience in account management, sales, or marketing support
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Excellent communication and relationship-building skills
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Confidence managing client updates, reporting, and admin tasks
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Strong organisational and multitasking ability
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Familiarity with CRMs, project tools, or reporting dashboards
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Ability to take briefs and support campaign delivery
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Comfortable managing client calls and updates with oversight
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Willingness to learn about strategy, delivery, and client goals
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Attention to detail and the ability to work under pressure
Most account executives start in junior marketing, sales, or agency roles.
Average salary for an account executive.
In the UK, the average salary for an account executive typically ranges from £25,000 to £35,000, depending on client exposure, sector, and sales performance.
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Mid-level account executives tend to earn between £25,000 and £30,000
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Senior account executives or those managing key client touchpoints may earn between £31,000 and £35,000
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Bonus structures are often included for hitting KPIs, managing high-value clients, or supporting renewals
Salaries are typically higher in London, particularly in digital agencies, tech consultancies, and B2B service providers.
Career progression for an account executive.
An account executive is a foundational role in client services, providing essential support while learning account delivery. This position typically leads into mid-level client management and leadership. A common path includes:
Account assistant / coordinator
Supports meetings, reporting, and comms. Builds confidence with clients and tools.
Account executive
Manages day-to-day client relationships. Coordinates delivery, reporting, and brief responses.
Account manager
Owns client success, project delivery, and commercial targets. Manages timelines and internal teams.
Account director
Leads multiple accounts or high-value clients. Focuses on strategy, retention, and growth.
Director of client services
Oversees the entire client function. Aligns delivery and commercial outcomes, often at board level.
Global Brand Marketing Manager
Social Media Manager
Global Brand Marketing Manager
Global Brand Marketing Manager
salary guide
Our UK marketing salary guide.
Hiring an account executive is often about potential — but you still need to offer salaries that align with the market to attract driven, capable talent.
Our 2025 UK marketing salary guide gives you up-to-date salary data for entry-level client services roles, helping you build offers that make sense.
FAQS
Account executive FAQs.
An account executive supports the delivery of client campaigns and projects, acting as a link between internal teams and external stakeholders. Responsibilities often include creating reports, taking briefs, coordinating creative delivery, and maintaining day-to-day communication with clients.
In marketing or creative agencies, an account executive is focused on client relationship support and project coordination and not direct sales. Sales executives, on the other hand, focus on outbound lead generation and closing deals.
Yes, even at a junior level. They attend client meetings, share status updates, respond to feedback, and help ensure campaigns are delivered on time and on brief. Communication and organisation are key.
Success is judged by campaign-level performance: cost per conversion, ROAS, click-through rate, and quality score. Contribution to pipeline or revenue is also becoming a key performance indicator in many data-driven organisations.
Most move into PPC Manager or Paid Media Manager roles, then into cross-channel Performance Marketing or Digital Strategy leadership. Some also pivot into analytics or SEO where transferable skills apply.
