Download our 2026 marketing & sales salary guide.
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FAQS
Marketing & sales salary guide FAQs.
This guide is for employers hiring across commercial, marketing, and digital teams, and for professionals working in any of those areas. Whether you're a business owner, talent lead, or job seeker, this guide is built to support your decisions in 2026.
You’ll get a complete view of salary benchmarks across all major disciplines, including digital, performance, PR, social, client services, and sales. It's designed to help you plan, hire, retain, or progress your career with confidence in a competitive market.
The guide covers roles across eight key sub-disciplines: marketing, digital marketing, performance marketing, social media, PR and communications, client services, business development, and customer success. It includes salaries from entry-level to senior leadership.
The average salary for marketing and sales roles in the UK is £57,521 in 2026. This figure is drawn from a specific group of roles across digital marketing, social media, PR, client services, business development, and customer success. It includes positions from entry-level through to senior leadership. With commercial alignment and revenue accountability playing a bigger role in marketing functions, salaries across these job categories remain competitive.
Salary growth is being driven by digital transformation, increased competition for talent, and business demand for performance, customer retention, and ROI. Skilled professionals who can deliver measurable impact are commanding higher salaries across the board.
Yes. We offer a tailored salary benchmarking service that provides market-specific insights across all marketing and sales disciplines. Whether you’re hiring, reviewing internal pay, or building your team structure, we can support you. Learn more here.