2026 social media salary guide.
Planning to hire social media talent in 2026? Our 2026 social media salary guide gives you clear benchmarks across content, community, paid, and influencer roles. It’s designed to support confident hiring, help justify budgets, and give candidates visibility on what they should expect.
Download our 2026 social media salary guide.
To get started, fill out the form below to access social media salary benchmarks for 2026, 2025 comparisons, 2027 projections and insights to help you hire and retain top social talent.
FAQS
Social media salary guide FAQs.
This guide is for employers hiring across social media, content, and community teams, as well as professionals working in those areas. If you manage social, build brand engagement, or work in influencer or content roles, this guide is for you.
You’ll get a full picture of social media salary benchmarks for 2026, helping you hire or job hunt with confidence. It also highlights which skills are in demand and where salary growth is happening in the UK market.
The guide includes salary data for roles such as Head of Social, Social Media Manager, Paid Social Manager, Content Marketing Manager, Community Manager, Influencer Marketing Executive, Video Content Creator, and more. It covers junior to leadership positions.
In 2026, social media roles in the UK offer an average salary of £46,267. This is based on a set of benchmarked roles including social media executives, content creators, social strategists, paid social managers, and heads of social or community. As demand for brand storytelling and influencer engagement grows, social specialists are seeing rising salary expectations at all levels.
The growth of video content, paid social, and influencer marketing is pushing salaries up. Brands are investing more in owned channels and creator-led campaigns, increasing demand for skilled social professionals who can deliver engagement and results.
Yes, we do. Our benchmarking service provides tailored salary insights for social media and content roles. Whether you're building a team or reviewing pay structures, we offer accurate, market-informed guidance. Learn more here.