As an ecommerce recruitment agency, we'll help you hire trading, DTC, marketplace, CRO, CRM and growth professionals who improve conversion, retention and online revenue. Whether you're scaling a Shopify-led brand, expanding through marketplaces or strengthening ecommerce performance, we'll connect you with people who understand the commercial numbers behind the channel.
OVERVIEW
In ecommerce, hiring mistakes don’t stay hidden for long. Conversion drops. Acquisition costs rise. A delayed performance hire can stall trading momentum at exactly the wrong time. The impact is measurable.
From D2C brands on Shopify to marketplace-led growth, the pressure is commercial. Revenue, margin and retention sit under scrutiny every day. That means you need ecommerce talent who understand trading performance, not just platforms or channels.
As an ecommerce recruitment agency, we’ll help you scope the role properly, benchmark salary realistically and deliver a focused shortlist aligned to your commercial objectives. So you can make confident decisions and protect revenue.
THE PROBLEM
You are investing more in paid channels, yet AOV is flat and discounting is doing the heavy lifting. Margin tightens and trading decisions carry more risk. Hiring someone who understands traffic but not contribution, pricing or promotional control can make performance look stable while profitability weakens.
In ecommerce, issues show up quickly. Conversion dips. ROAS softens. Marketplace rankings shift. Periods such as Black Friday expose capability gaps fast. If the hire is wrong, you lose trading time, incur further recruitment costs and place pressure on the team covering the role.
Platform experience does not always mean ownership of revenue, margin or forecasting. Some candidates have executed campaigns but never led a trading review, set a promotional calendar or carried a sales target. Without clear commercial accountability, hiring risk increases.
Ecommerce titles vary across brands and agencies. Responsibilities are not always obvious from a CV. Filtering surface-level experience pulls leadership away from trading and back into screening when focus should remain on revenue.
HOW WE CAN HELP
We agree what the role must deliver before we approach the market. That includes revenue contribution, margin responsibility, promotional ownership, marketplace growth or client profitability. When expectations are defined properly, hiring decisions are stronger and mid-process resets are less likely.
We look beyond platform familiarity and job titles. We review evidence of AOV improvement, margin control, paid channel performance, stock planning and peak trading delivery. You see what someone has actually owned, not just where they have worked.
Whether you are a DTC brand, marketplace seller or Shopify agency, your commercial pressure is different. We tailor each search to your structure so candidates understand your channel mix, reporting lines and trading cadence.
We do not send CVs for the sake of it. Every candidate is briefed on expectations, targets and salary before the interview. That keeps your process controlled and allows you to stay focused on trading performance while we manage the recruitment search.
Case studies
"Digital Waffle were a real help when we were building out our engineering team. It was a fast-moving period, with a lot happening across our website and apps, and they quickly understood the kind of people we needed. They supported us with both perm and contract hires, kept things moving and made the whole process feel straightforward. Really easy team to work with."
"Digital Waffle just got us. They understood the pace we work at and the kind of marketing leader we needed. The shortlist was strong and arrived fast, and the person we hired has settled in brilliantly. It was one of the smoothest senior hires we’ve made."
"We brought Digital Waffle in to run our hiring through the development hub launch, and they've placed over 50 specialists for us across product, development, design and QA in the two years since. The quality has been consistent throughout, which matters across a stretch that long. They've become the team we go to when we need to hire."
"Digital Waffle handled our hiring across data and engineering for the last year, supporting a big period of transformation. They listened to what we needed and brought us qualified candidates for each role, twenty in total. The team they've helped us build is now delivering real results across our digital projects. They got the brief and they got it right."
"We needed to grow headcount by 50% in 6 months, including hard-to-fill tech roles, which wasn't something we were going to do on our own. Digital Waffle filled the gap properly. They got us the people we needed at the pace we needed them, and at significantly less cost than building out our own recruitment function. We hit the target on schedule."
"We've been hiring across marketing, digital and the wider team for the last 18 months, and Digital Waffle have been our go-to partner throughout. They've placed 82 people for us, from juniors right through to director level, perm and freelance. It's a lot of moving parts for one agency to handle well, and they've kept on top of it the whole way through. We'll be using them again."
"Hitting 40 hires in 18 months across infrastructure and engineering was an ambitious target, and we needed an agency that could deliver against it without us having to manage the process closely. Digital Waffle did exactly that. The shortlists were focused and we didn't waste time on candidates who weren't right. Every role landed on schedule, and the people they brought in are already contributing to the programmes they're supporting."
"Zak has been a real help in building out our talent pool at Commify. His ability to source candidates across diverse roles has been genuinely impressive. His professionalism and commitment to our recruitment needs have made a real difference to the quality of people we've been able to hire."
INDUSTRY OVERVIEW
Ecommerce continues to evolve, but growth is more commercially disciplined than before. Rising acquisition costs, tighter margins and increased platform dependency mean performance is under constant scrutiny. Revenue growth alone is not enough. Efficiency, retention and contribution matter just as much.
Successful ecommerce businesses balance D2C strategy, marketplace growth and customer lifecycle management while maintaining control over margin and user experience. That requires teams who understand trading performance, conversion optimisation and scalable ecommerce infrastructure.
We work with D2C brands, marketplace-led businesses and ecommerce agencies to help them hire talent who contribute commercially from day one. When the right capability is in place, ecommerce growth becomes more stable, measurable and sustainable.
Our disciplines
Alongside our ecommerce recruitment expertise, we also hire across marketing, tech, IT and data functions, supporting ecommerce businesses with the wider capability required across their organisation.
OUR INDUSTRIES
We connect businesses with top professionals who drive growth and innovation. As well as ecommerce, we also recruit across a wide range of industries, helping companies find the talent they need to succeed.
Salary guides
Competitive pay matters in ecommerce, where performance expectations are clear and commercially driven. Getting compensation right from the outset helps attract the right calibre of talent and supports stable, confident hiring decisions.
Our 2027 UK salary guides provide practical ecommerce salary benchmarking across ecommerce management, digital trading, CRO and UX roles. The insight helps you structure offers realistically, align internal expectations and hire with clarity.
FAQs
Ecommerce recruitment is a specialist approach to hiring for online retail, D2C and marketplace-led businesses. It focuses on sourcing professionals who directly influence revenue, conversion rate, customer acquisition and retention. As an ecommerce recruitment agency, we assess measurable trading performance and commercial accountability, not just digital channel experience or platform familiarity.
Digital recruitment often centres on channel expertise alone. Ecommerce recruitment is commercially driven. We evaluate performance indicators such as revenue growth, return on ad spend, customer lifetime value and contribution to margin. In ecommerce, results are visible quickly, so we prioritise measurable impact and trading ownership over surface-level platform exposure.
We support ecommerce recruitment across Ecommerce Manager, Senior Ecommerce Executive, Website Manager, CRO Specialist and UX/UI Designer roles, as well as senior ecommerce leadership appointments. That includes hires responsible for trading performance, marketplace growth, conversion rate optimisation and on-site customer experience. Whether you are scaling D2C or refining your ecommerce function, we align talent to commercial objectives.
Yes. We work with D2C brands operating on platforms such as Shopify and Shopify Plus, as well as businesses growing through Amazon, marketplaces and omnichannel retail models. Each structure brings different margin pressures and growth dynamics, so our ecommerce recruitment approach reflects your trading model and stage of scale.
We recruit across ecommerce trading, DTC, marketplace, CRO, CRM and lifecycle, merchandising, performance marketing and UX. That includes professionals working in Shopify and Shopify Plus environments, Amazon and other marketplace models, as well as teams focused on conversion, retention and profitable online growth.
Yes. We work with Shopify agencies and ecommerce growth agencies hiring across ecommerce management, UX, CRO and digital trading roles. Agency hiring requires strong client communication, commercial awareness and delivery under pressure, so we assess both technical capability and stakeholder management experience.
We assess evidence of measurable commercial impact. That includes improvements in conversion rate, revenue growth, acquisition efficiency, retention metrics and marketplace performance. Rather than relying on job titles alone, we explore ownership, accountability and collaboration across marketing, product and operations to reduce hiring risk and protect trading performance.
Most ecommerce recruitment assignments progress within 15–20 working days from agreed brief to offer acceptance, depending on seniority and market conditions. Peak trading periods or niche skill requirements can extend timelines slightly. We maintain momentum through structured scoping, direct outreach and clear communication throughout the hiring process.
Get in touch
If you're looking to hire ecommerce professionals who can support your online growth, our recruitment team can help.
Share a few details about the role and we’ll be in touch to discuss your hiring requirements.
Prefer to talk? Call us on 0121 517 0357.
